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In part one I discussed the Perils of Cheap Websites. Again, my goal is not to be some sort of website elitist saying “the best or not at all!”

At Wood Street, we consider ourselves a marketing firm that specializes in the implementation of design and development solutions. This means that a big Read More

Do you ever feel like the content production process is more complicated and difficult than it needs to be? You have a team of smart people who all want to get content out the door faster. Why isn’t it happening?

Or perhaps you have no trouble getting content posted, but you’re not sure how well Read More

When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence.

Don’t worry, I plan to keep this fair and balanced. Read More

In the first video of this ongoing series, we break down the basics of Responsive Web Design. At the end of this video, you should have a good understanding of this concept and how to best use responsive web design in your digital marketing efforts! Read More

Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz.

Nearly every article about the corporate restructuring focused on this element of their new brand.

It’s unlikely they would have gotten the same widespread coverage Read More

HubSpot, Pardot, Marketo, etc. are all powerful marketing tools. These are the marketing automation usual suspects. There are lots of different solutions out there to choose from.

What is marketing automation? Why is it so prevalent in marketing today? Marketing automation is as it sounds, you a Read More

Before you jump right into a website redesign, there are a few things you’ll want to do. I know you’re excited but some preparation will seriously cut back on gray hairs.

If you gather what you need according to the list below, you’ll be much more likely to see your project succeed.

Redesigni Read More

The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text.

Is this a safe website?
Do the colors make them feel warm, excited, sad, amused?
Does the website feel like the right place?
Are the choi Read More

According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing.

There is a clear disconnect between what marketers hope to achieve with content and the ac Read More

An intranet can also be a private network available through a login on a shared network or online. Intranets are used for human resources, marketing materials, technical resources, project collaboration, and so on.

These intranet systems are often crucial to an organization’s business intelligen Read More