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I’ve been reading lots of articles lately on rethinking website redesign. Many experts argue for a more agile approach with sprints based on user feedback and statistical website data. And they’re not necessarily wrong.

The problem is that many organizations don’t have an agile UX strategy or a Read More

A website is an important piece of your marketing and communications efforts. It’s your marketing hub. So, it stands to reason that your website needs regular checkups between redesigns.

A healthy website is a successful website. You want to keep your website fresh, engaging, and running like a Read More

I asked Ann Handley (via Facebook messenger of course) if she could sum up her book in a sentence or two. And boy did she…

“Be relentlessly customer-focused and not corporate-focused. Ask yourself… ‘What marketing will my customer THANK me for?’” – Ann Handley, author of Content Rules and Everyb Read More

Video is dominating marketing these days. Every social channel is clamoring to get your video content. Video, when done properly, can capture and convert a user better than static content or even images.

Explainer videos are just that, video that explains a concept, product, function, process, e Read More

Digital marketing can be daunting. And keeping up with trends and shiny objects is exhausting and usually a waste of time. Sometimes, you need to get back to what works.

These are things we tell our clients all the time so it only made sense to assemble a list.

Here are 12 to-dos that will he Read More

You can’t create a great user experience without first understanding the user’s needs.

And when it comes to those “needs,” unfortunately, a lot of smart people just make educated guesses.

You can assume you know a user all you want.

But, we know what happens when you assume (you make an as Read More

I’m on the advisory board for our community’s tech advocacy group, Tech Frederick. Once a month we meet to discuss how to build opportunities, grow talent, and solidify a community for the tech industry in our town.

During one of these meetings, the chair of the advisory board, Vaughn Thurman, p Read More

Wood Street has been building websites since 2002 (15 years this August, see our contact page for the address for all the awesome gifts you’ll be sending us). Some of us have been doing it since the 90s. Ahh, the 90s.

Anyway, since we started, there’s been one usual suspect who seems to show up Read More

Just because Coke decides to put all their marketing dollars into storytelling, does not mean that you should. Conversely, when they decide to pull that money, that doesn’t mean you should too.

The needs of your audience should drive your marketing efforts. Read More

Images sell. Images can make or break a post, page, ad, you name it. But, what if you have no good pics to use? Is your only option Stock Photography???

Let’s face it, lots of organizations use lots of stock photography for a number of reasons. Mostly, because it’s easy to find the type of image Read More