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If you've ever thought about adding video elements to your website, now is the time to move on it.

Why, because those businesses that do implement video on their website will capture the lion’s share of the marketplace for their particular specialty. Video is a huge influencer and it shapes opin Read More

Let’s face it, social media marketing is a complete and utter waste of time. Seriously. It will not work for you, unless…

You have a strong web presence
You know your audience
You have a content strategy

Yes, there is hope. There is a clear way forward in this sea of social chaos. It’s call Read More

These are questions the client expects. But, what about after launch? What then? Does the site just sit there? Of course not. Ongoing marketing is required to continually drive targeted users to the site.

An effective way to do this is with content marketing.

The Content Marketing Institute d Read More

Utility marketing takes this one step further by focusing more on the specific needs of the target audience. For example,

it could be a mobile app that helps the user plan healthier meals, built by a grocery store chain.
it could be a quick financial wrap up report delivered via email from a fi Read More

Just like an airplane, minus the masks, your website requires successful cross checking before take off. Your web developer knows a lot. But, they only know as much about your business as you tell them. The good ones do their research but they still need the inside story.

It is your job in this Read More

The social energy of a special event — whether it’s a large convention or small reception — can be intoxicating. With a little planning and promotion, you can extend the buzz by capturing and curating online content.

In a previous life, I planned and promoted events for a busy association. (By b Read More

We talk a lot about content.
We write about it in our blog.
We give content marketing tips to our clients.

Content is KING!

That’s great. But where does all this wonderful content come from? If you aren’t struggling with content, you probably aren’t doing content marketing right. This is ha Read More

In a previous post, Why Video on the Web, I outlined the reasons why a business should be using video on their website:

Because research shows we can’t resist another human face talking to us
We remember and understand things better when presented in audiovisual media
Video concentrates and fo Read More

A few days ago I was watching a Sunday talk show. A representative of one of the presidential campaigns was asked about their ideas for fixing the economy. His response? “We have a lot of ideas and they are all on our website at www.I_wanna_be_prez.com.” Wrong answer.

A better response would hav Read More

We’ve discussed the importance of design, navigation and usability. We’ve talked about the role of content and audience in SEO. But there is one piece missing in this series about what makes a good website… conversion – getting the target user to take the desired action.

To paraphrase Alec Baldw Read More