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The Jonny Ross Consultancy team will be out in force at Leeds Business Week 2015.

Each day, either myself, Katy or Helen will be posting a round-up of the day’s events, as they happen, right here on the JRC blog.

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At JRC, we’ve started running regular workshops with the whole team. At each workshop, we focus on a different aspect of digital marketing. Recent workshops have included ‘Blogger outreach’ and ‘Instagram and engagement with visuals’.

The aim of the sessions is to bring together everyone (in-hou Read More

‘Content is king’. Although this phrase can come across as a bit cliché, it is largely true. Brilliantly-written, targeted, and engaging content can really make your small business website stand out from the crowd.

That’s why it is crucial for you to carefully plan your blog and social media co Read More

Is Instagam worth bothering with? asks our guest blogger Mark Longbottom this week.

Does it matter if everyone you know is or isn’t on Instagram? That’s the usual focus when people start seeing a social media platform take off.

But what’s important with Instagram is it’s visual value in showc Read More

Visual content is the Holy Grail when it comes to engagement on social media.

According to Social Media Examiner, photos are also the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! No other post type receive more than a 4% interaction rate. And adding Read More

Are you looking to grow your business and invest in training for you or your staff? If you operate in the Leeds City Region area, you may be entitled to funding that can support skills development to help your business grow.

The Leeds City Region Enterprise Partnership (LEP) has secured devolved Read More

The power, influence and reach of YouTube and viral videos have exploded over the last few years. The rise of the vlogger has seen popular YouTubers getting millions of hits on their videos, with millions of subscribers eagerly watching and sharing the content online. Businesses are now getting on Read More

Jonny Ross of Jonny Ross Consultancy discusses how to make your event interactive.

Social media is one phenomenon that is showing no signs of slowing down. However, when it comes to events, the active use of social media platforms, or use of mobile phones altogether, is something that still seem Read More

We’ve recently been putting a lot of time into developing our customer relationship management (CRM) system and our Account Manager Katy has been cleaning our existing data and ensuring all our transactions and communications are correctly recorded.

Good data is vital for effective marketing and Read More

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried ou Read More