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Small businesses in Lee County, Florida (Fort Myers), are all a twitter over engaging with locals above and beyond the traditional means. As discussed in a News-Press story, small businesses are using Twitter to promote lunch specials, entertainment information, weekly activities and even Tweetups, which merge the online world with the offline wor Read More

Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren't just starting a business, they're doing a great job staying in business. Read More

PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it's often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of newsrooms and reporters all ove Read More

Customer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long way towards bringing people back into your store, but you can't expect their return alone to bring profits. For that you need to continue driving value, service and incentive, sometimes all at the same time. Read More

When is it a good idea for you to change the brand identity and public image of your company? Perhaps you've had troubles with customer service? Quite possibly you may simply think your customers are bored and you're ready to spice things up and get noticed. Or maybe there was a deeper scandal that scarred your company and you want to put all that Read More

Here's a good blog post about how to get your news story in the news media and on television. Read More