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There may be some signs pointing to an economic rebound but that doesn't mean small businesses and entrepreneurs shouldn't shop for great deals for their business or marketing needs. I've put together some great deals below on everything from Mac computers for less than $1000, to all kinds of printing, supplies and promotional items that can help Read More

The Wall Street Journal's Boss Nation ran an excellent column recently pouring over Census data and how it relates to businesses and workers here in America. I had a feeling we were heading towards an Entrepreneurial Nation but boy, we are steamrolling in that direction. The current economic free fall (well, hopefully at least the free fall is ove Read More

Starting a new business? You probably already know how expensive it can be to market your new start-up. From emails and Web design to Pay Per Click and printing, your costs can add up quick. There are hundreds of ways to market a new small business on a shoestring budget. Let's take it in a bite-size portion and talk about 10 of our favorites. Read More

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social netwo Read More

Once you've spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site home page, how will you know specifi Read More

You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can't underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their lo Read More

Small businesses are dangerously vulnerable to malicious cyber attackers that are capable of taking down e-commerce systems, and worse, stealing customer data. Cyber attackers have also been known to prey on smaller organizations to hijack their identity and commit fraudulent activities. Worse, some reports indicate social media and Twitter accoun Read More

Following is a recap of the #smbiz Twitter chat on small business finances with expert panelists @yourowncfo @qbguy: @smbiz Q1 How much time should a small business spend focused on finance bookkeeping? #smbiz @stephaniethum Q1 Perhaps the answer depends on the size of the #smbiz. I am small but I do something in that realm every day to keep Read More

Have you heard about MacSpeech Dictate? It's a speech recognition and dictation program that takes what you say and turns it into words on your Mac screen. Speech recognition and dictation software applications have been around for a while, but many users have complained that earlier editions are hard to use or the programs won't pick up your norm Read More