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Imagine getting in your car and expecting to get to your destination without gas. Silly, right? Now, imagine trying to create a successful business without marketing? Hmm—see where I'm going with this? Read More

Are you one of the many people out there looking to start a business? Or maybe you have just launched your own start-up company and are always on the lookout for some valuable advice. In either case, you've got to check out Ben Parr's fantastic list of 20 great resources to get your start-up off the ground. You can find all kinds of great informat Read More

It's great to know you're doing public relations for small business, especially if you're an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes of the media. Read More

Whenever speaking at a seminar I harp on my audience to use social media to create dialogue with their connections. The entire point of social media is to foster two-way conversation between users. If you try to use social media to simply push out your message you will immediately be ignored or worse, ridiculed. Read More

Focus on Customer Excellence, Sustainability, and Quality and mean it! Over the last decade retailers like Wal-Mart have evaporated margins, chased away U.S. manufacturing and brainwashed the consumer to believe that cheap is good regardless of quality or service. Read More

We're reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we're waking up, we'll avoid that debate in this arena. That's for a different kind of expert. What we will do for you here is offer some advice on how you as a small business owner can be your own social media Read More

All signs point to an increase of small business Facebook marketing. The facts do not lie: there are now over 300 million active users on Facebook, and Facebook is providing a cost effective marketing medium to reach those users during this recession. Not long ago, Facebook made public their intent to make the website even easier for businesses Read More

There is a conversation happening online. More than any other marketing method in the course of history, small business has the upper hand in the arena of social networking over big corporations. Read More

If you're feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its plac Read More

Many would-be entrepreneurs often consider opening up their own small business because of the great rewards that come with being your own boss. In other cases people consider opening a franchise business, like SubWay or Smoothie King where they still get to be their own boss but they get the backing of a large corporation to help support them. Read More