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What is the relationship between social media and PR? A lot of buzz and chatter is going around about this question. Social media is an exciting new prospect. I noticed that a lot of social media also seemed to fall into the “PR” category. As a PR expert, I'd like to introduce you to the next level and present a new idea — Hybrid PR. Read More

Are you thinking of working from home or are you already working from home as your own small business? If you fall into this category then you'll want to log in to the #smbiz Twitter chat with Michele Mattias and John Reddish as our special guests. They'll be offering tips and answering questions for people who want to work from home and those who Read More

The Internet and cable television make it easy for entrepreneurs and small business owners to find case studies of others who seem to have grown successful overnight. Although it's no longer in production, Donny Deutsch had a show about entrepreneurs called, “The Big Idea.” On this show we watched story after story of people who found success and Read More

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. Read More

Many of our loyal small business UnderstandingMarketing.com visitors have been asking about the best time to pitch a PR story with a holiday theme: Read More

If you are in the business of selling a product, I'm sure you've received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you're offering.” Read More

Have you seen Verizon's new television commercial comparing its nationwide 3G coverage with that of AT&T? Below is a video of the animated commercial, just in time for the holiday shopping season. Some think Verizon is out of line in directly mentioning AT&T's coverage in its advertisements. Read More

Launching a small business is a time-consuming and overwhelming experience. All of a sudden you are expected to be an expert, not only at whatever your specific market niche is, but also at all of the little details that go into running a business. For example, I had never used Quickbooks. Heck, I had hardly even balanced my checkbook! Read More

Every small business owner at some point has to realize he/she is competing against a larger corporation that owns a significant share of the marketplace. You can either continue to carve out your own niche and be David vs. Goliath— —or David can partner up with Goliath. Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More