BizSugar.com › User › jsternal › Submitted

The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved with new med Read More

There have been some rumblings recently between the U.S. Chamber of Commerce (a big proponent of Small Business) and President Barack Obama's administration and proposed bills. The Chamber of Commerce has operated for 97 years on a simple principle of free enterprise, where there is very little government intervention. But President Obama has intr Read More

Now that virtually the whole business world is online let's take a time out to reflect on our Web presence to see if there are specific places we can sharpen our small business Web site. Below are 14 areas many entrepreneurs may not actively think about to improve their business Web site. Read More

If you watch any kind of TV and pay attention to the ads — the images, the sounds, and the appeal — it's all very youthful — cool, fresh, and relevant. Major brands like the Pepsi's and Starbucks of the world 'get it' and have made it a PR/marketing best practice for many years to tap this market. There is huge importance of tapping into the you Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

The ability to generate press coverage can elevate your business to a higher level of credibility and even sales. Press coverage is great because it helps you market your company to a specific audience but also provides excellent third-party credibility for your small business. Here we show you how press releases can be more compelling. Read More

One of the areas we always receive a ton of questions is in the world of branding. It's one of those areas of marketing that everyone's heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small businesses and entrepreneurs: Read More

I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here's a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble once it is fully inflated. Read More

Are you doing any kind of target marketing for your small business? More specifically, are you employing any kind of new technologies available on the marketplace that identify specific groups of people who visit, or even shop, on Web sites? Collecting data on these individuals may be a valuable way for you to target your online marketing efforts. Read More

Here is a discussion along with excellent tips on how to develop email subject lines that help you stay out of the spam filter. Read More