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Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here are 12 useful tips on getting better landing page conversions: Read More

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in large part to public relations and social media. Read More

Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home approach: philanthropy. Read More

As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial intuition, diligent research and experience from school of hard knocks that we learn to run a business successfully. Read More

Trade shows work. This form of marketing has been around from the time when mankind separated into hunters, farmers, fisherman and a host of other trades. Even in today’s high-tech world, the face-to-face contact made at trade shows trumps nearly every other form of marketing as an efficient way to introduce a business and products to new customers. Read More

For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a cure to cancer or a new energy source, this rare Read More

I often come across entrepreneurs and small business owners who say that they see the importance of using social media in building their businesses, but they feel overwhelmed with the time commitment involved. They often think that it takes hours of time to maintain their profiles on LinkedIn, Facebook, and Twitter etc…but it can be done as little as 10 minutes a day with a few small business so Read More

When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is something that is easily attainable, if businesspeople put the right thought and effort into it. Read More

One headache constantly facing small business owners is the ability to motivate employees and get the most out of them. Often times many entrepreneurs feel the need to have a degree in psychology in knowing which buttons to push. Read More

Just because you’re a small business doesn’t mean your public relations strategy has to be limited. It just means that it has to be incredibly focused with specific goals in mind. Read More