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The Holmes Reports has announced its list of the top five public relations campaigns of the decade. These campaigns demonstrate the impressive breadth and depth of the work in the PR profession; the strategic thinking and the creativity that help clients cut through the communications clutter that defined the first ten years of the 21st century and capture the public’s imagination. Read More

Is your small business a franchise, or are you interested in running a franchise? If so then you don’t want to miss the #smbiz Twitter chat on Tuesday, Jan. 5, 2010, from 8-9 pm ET. Join the first #smbiz chat of the new year for a special session focused on running a franchise. Joel Libava, The Franchise King, will be our special guest answering all kinds of questions that pertain to operating a Read More

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s our small business marketing ad Read More

Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. Read More

Here are six great small business marketing ideas that are easy to implement for any entrepreneur. If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Read More

As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. Read More

World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Read More

There are plenty of marketing experts who believe sex sells in a marketing campaign or advertisement. Why? Because there are plenty of consumers who buy into it. Of course, using sex in marketing is one of the oldest tricks in the book, especially when you consider that sex has been used as a marketing ploy as far back as the Greek and Roman empires. Read More

You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first - its own residents. Thus, the city set out to find a variety of small business branding ideas. Read More

Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was a little strange to think a small business owner would be so focused on social media. But look at all the entrepre Read More