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Why do customers still buy from you? Our entrepreneur reporter and blogger lists five main reasons for small business marketing advice why entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: Read More

According to a report from eMarketer, marketers will spend more than $2 billion this year on social media marketing campaigns. But it may be surprising news for small business owners that direct mail campaigns might better help them boost sales. Read More

It's business as usual for online discount coupon service Vouchermate despite the company being in liquidation, its radio station partner MediaWorks says. Vouchermate called in the liquidators on Christmas Eve but the site remains operational and customers continue to be served, says MediaWorks Radio chief executive Sussan Turner. Read More

In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. Tha Read More

The following guest post addresses an important need for every small business owner - how to get more clients. The right mix of marketing and getting your story in the newspaper through public relations are great ways to get customers. But there are other factors involved in business development, as described below. Read More

Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions. Read More

Even though the rough economy has hit the trade show business, many companies still rely on such gatherings to drum up business. For the Marion Group, the challenge is creating something unique in a decades-old industry. The small business creates trade show displays and, among other advertising offerings, brochures and newsletters. It also does digital marketing. Read More

Boy Genius Report got their hands on this internal memo from T-Mobile regarding the upcoming Google Nexus phone. So you don't get get eyestrain, we'll paraphrase it for you: Google will launch the Nexus in January, selling it directly over the Web. They'll share troubleshooting/support duties with manufacturer HTC. T-Mobile will then gladly provide you with service (which is no different than Read More

Accountancy firms that increase their marketing output will greatly improve their chances of surviving the recession, a commentator has said. Discussing marketing options, Mr Goldsmith promoted the use of direct mail as an effective and simple method of communication. Read More

Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few retail stores actually carry them. So she set out to create change. Read More