BizSugar.com › User › jsternal › Submitted

Here’s a neat new product that just might make your small business marketing life easier, especially when it comes to building your email marketing lists at the physical store level. Here’s the scenario: You’re a small business owner with a physical store location. Lots of customers come through your door each day but you’re not maximizing the opportunity to properly collect customer email addres Read More

Small business owners have increasingly used social media as a cost-effective marketing tool. A report from ComScore earlier this month suggested Facebook might be the best social media site for double duty social network and search marketing, with an increase in search activity the same month Google saw losses. Read More

Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professional Read More

The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it's tax time we also want to offer a little advice to make tax season a little less stressful. Read More

The beautiful part about guerrilla marketing is that you can generate a ton of visibility on a dirt-cheap budget – if any budget at all. In truth, the biggest investment is creativity and a little time to make it happen. Obviously, the bigger your budget the easier it may be to pull of something that can attract a lot of attention – but even some entrepreneurs have proven this isn’t always the ru Read More

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold). Read More

EPC CIGAR COMPANY manufactures and distributes cigars that are hand-rolled in the Dominican Republic from Ecuadorean, Nicaraguan and Dominican tobacco. It has been in business since April, although the family that owns it previously ran a successful cigar company that was sold to Swedish Match in 1999. Read More

Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home build Read More

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. Read More

The U.S. Postal Service is again in the news debating whether to drop deliveries on Saturday in a cost-cutting measure. If approved it would bring the number of days of mail service down to five, meaning bad news for the direct marketing industry (and for the millions of dogs that playfully guard the house). As we continue to debate the health of direct mail is it too soon to wonder about email m Read More