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The latest bad PR example comes from a marketing company called Ocean Marketing, which until this episode represented N-Control, maker of the popular Avenger Controller for gaming enthusiasts. A customer placed an online order for the Avenger Controller with the hope of receiving it before Christma Read More

Need a little boost in your small business PR creativity? Check out the following 26 annual events and bizarre holidays. Many of these are great ways to get small business PR in December as media outlets and reporters will find them just quirky enough to cover your angle tied in with one or more of Read More

The 33 Chilean Miners prepared themselves by getting a dose of media training before their surface so they’d be prepared for the onslaught of news cameras and journalists who would track down their every move in the weeks following their rescue Read More

Greenwashing – the act of making people and customers believe your company is green when it really isn’t – is being targeted much more closely than ever before. Here are a few tips to help you be more green with your marketing, based on new FTC green guides: Read More

Email marketing tips for small business is a topic that can’t be talked about enough. Here are 12 proven email marketing tips that will help elevate your business. Read More

One of the most under-rated tools any small business owner or entrepreneur can have is the elevator pitch or elevator speech. But not just talk about the business; pitch the business in a way that’s going to get someone’s interest in a short amount of time. Read More

The important thing to remember here is that just because you may be a small business or even an entrepreneur, companies and entities or every size are at risk of losing PR credibility when something goes wrong – in a big way Read More

Have you thought about turning your blog into a business in an effort to receive a few perks? Whether you're offering small business blogging advice or if you're just blogging as a hobby, there may be perks involved as a way to reward you for your time and effort. We've talked about how to use your blog for marketing purposes so this should be of great interest to many of our readers Read More

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters Read More

BP gas station owners are turning towards marketing to help commuters better understand that their money isn't going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units Read More