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One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. Read More

We all love presents, right? Of course. Think about the times you’ve received a gift from a vendor. It probably made you smile, and you likely felt it was pretty thoughtful (unless you got fruitcake. Then you might have felt confused). Now think what you did after you got the gift. Did you buy from that company again? I bet you did. Read More

New research suggests that the mere presence of online ads has an influence on the products and services we buy, and that businesses that advertise online are probably getting a better bang for their advertising buck on the Web than in other media, like television, radio or print. Read More

Here are 54 PR tips, that TPEs have shared. Pick the ones best suited for you and get some front page PR. Read More

To be creative artfully requires a dynamic mix of imagination and understanding of how the world might work. This is not a matter of being correct, but rather a matter of making the audience wonder, provoking a self-referring reverie that elicits an expanded idea of ones-self and how the world works. As a result, we see anew. Read More

Marketing writer Georgina Laidlaw said in a blog post for the online business adviser Sitepoint that promotions do not have to entertain and amuse clients to remain effective. Read More

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More

Happy New Year! To celebrate, I’m going to follow a time-honored tradition and invite you to make some resolutions. Let’s figure out a few things you can do to make your Web marketing more profitable in 2010. It’s a good time of year to assess your overall marketing plan, figure out what’s working and what isn’t and focus marketing efforts accordingly. Read More

Google's Nexus One is certainly a nifty device, and has generated more than its share of hype. But ultimately, Google's mobile strategy isn't about flashy hardware --- it's all about generating money from advertising, just like in the traditional Internet. Read More

With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool. Read More