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Almost a year ago, I wrote a blog post with information from an email Amazon sent to sellers warning that they were implementing a title suppression policy. After many months, sellers began to believe that what Amazon said and what they did were two different things. But then it happened… Read More

Ready to kick off or increase your automated revenue stream? Great guest post from Jen Perdew Houlk​ on the Marketing Words blog today. (And don't forget to reserve your spot in the FREE 4-week webinar series, too!) Read More

Gibbs constantly gets frustrated with Abby and McGee and all their uber-techy computer gobbledygook because he views it as fluff. The unnecessary details prevent Gibbs from solving the case: his primary goal. Your site visitors’ mission is to purchase products or services.
Without realizing it, bu Read More

Discover the 7 techniques I shared at the Internet Retailer conference for creating social posts that specifically drive traffic. Read More

According to the infinite wisdom of Stephen Smotherman​, using these free tools can significantly improve your profitability when sourcing inventory to sell on Amazon. Read More

Struggling to get your Amazon pages converting? Are all 12 of these zones optimized properly? Lisa Suttora​ tells you how in this in-depth interview. Read More

How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it’s easier to decide how much to write so your copy converts better. Check out this new video where I explain the “F” in the F.A.C.E. formula and show you several ways to apply it to your copy. Read More

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can Read More

All the buzz these days is about Amazon’s new Add-A-Product interface in Seller Central. Not so much because it looks different, but because it expands the limit for search terms from 250 characters (5 lines of 50 each) to 1,000 characters. This is apparently a beta test as not every seller is curr Read More

Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon) and you’ll likely hear mention of all these elements and more. Regardless of which analogy you choose (a recipe with many ingredients, a puzzle with many pieces…), SEO on any leve Read More