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Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Read More

Here is what happened in search today, as reported on Search Engine Land and from other places across the web. Read More

Process-related disasters span a massive range of areas, from pure human idiocy to legal and technical trouble. If it’s not an issue of ineptitude (a managerial issue) it’ll be an issue with ignorance (a legal / technical oversight).
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There is a question I am asked often.

What social media network should I be using? And guess what? Everyone wants a black and white answer.

The reality? Read More

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.

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It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut. Read More

Your digital agency’s profitability is intrinsically linked to how your team use their time. Inefficient working practices take up more time than they should, meaning you can’t take on as much work, which affects your profit margins. Read More

Sure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Read More

With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye. Read More

Even though email campaigns can be personalized and sent to readers with specific interests, it can be difficult to create sales if your subscriber isn’t interested. Fortunately, Facebook Ads offer a great way to grow your email list to get subscribers who are interested in your products and servic Read More