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There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. Read More

When it comes to agile software development, it can be hard to get a comprehensive place to start. Thankfully, we speak to Agile veteran and host of SPaMcast, Tom Cagley. Tom goes through the whole Agile process, from tools to best practices. He explains it simply enough for anyone to understand, b Read More

There are so many businesses that just don’t “get” content marketing. They use it as a blunt force tool, without any finesse. Read More

Twitter is a powerful marketing tool on so many different levels. It can be great for professional networking, for building up your brand, and for sending significant amounts of traffic to your website or blog. Read More

A little under half of the marketers active on social media are unable to prove its effectiveness in numbers. Should you be worried about this?

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Back when link building meant creating 50 links in a day with citations, social bookmarking, email spamming while wearing a giant, leather, old FUBU jersey with DJ Jazzy Jeff playing, I thought link building was difficult. But, nowadays, it’s even more difficult than that…and requires less sportswe Read More

Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Read More

Summer is finally giving way to Fall in the Northern Hemisphere. It’s a cycle that plays out each year and it’s one of the things I love best about living in the Midwest. The change in season is both dramatic and distinct – you can see it and feel it and you know with a high degree of certainty tha Read More

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about diffe Read More

Think about the emails you roll your eyes at and don't open versus the ones you read willingly — even if they don't have anything necessary inside. What's the difference? Read More