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In this episode of Business Systems Explored, you’ll learn startup marketing strategy from an experienced content marketer who — by any means necessary — pushed iDoneThis to $500k MRR. He says it’s okay for 90% of your content to fail, tell us the kinds of marketing emails you shouldn’t bother send Read More

There’s a simple truth that many marketers come to understand as they build up a brand: a company’s brand belongs to the community. Yes, we work to build it up and spread awareness, but ultimately it lives and dies in their hands. Read More

Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of you Read More

A productive day may have many parameters and many activities you have to complete. But a day you have truly achieved the bulk of the things you have planned for and supposed to do is not just a productive day is an effective day, bringing you closer to the accomplishments of your goals. Read More

Every business uses spreadsheets. For years, Microsoft Excel was the obvious choice, but as software migrates to the cloud, Google Sheets has emerged as a worthy opponent.
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If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of engaging customers in seamless and timely experiences across touch points. But, in reality, it’s not so easy to enable these types of ubiquitous experiences acros Read More

So much to discuss this week, but I’ve put Seth’s post first because I really think he’s hit the nail on the head: with promotion of our blogs getting harder to do on social media thanks to algorithms and whatnot, why not go to the source? Let’s read more blogs and engage with them, instead of mind Read More

Rainmaker Digital’s Chief Content Officer Sonia Simone knows a thing or two about content marketing.

Tune in to this week’s episode of Copyblogger FM as Sonia navigates the best ways to organize your time and energy so you’re able to consistently produce effective marketing materials. Read More

Stop me if this sounds familiar: you’ve just received an important email (from a client, perhaps) with an attachment. First, you download the attachment, assess it, then load up your cloud storage software and transfer it over. What follows is a string of opening various apps to update a status, at Read More

The way we imagine the workplace is an office with desks, a water cooler, a conference room and probably a sad little area for ‘fun’.

As much as that might’ve been true in the 90s, we’ve come a long way since. There’s no more resentment from the early morning commute, or terrible small talk in t Read More