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IT work is information intense and there is a high cost to an organization in trapped information. IT workers spend a significant amount of time each week dealing with a variety of challenges around poor documentation of this information. The reality is that this TIME = MONEY and that is money bein Read More

It sucks when you create a process and no one uses it. Here's how to create, track and optimize processes people want to use. Read More

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your audience directly if they’d be interested in this idea, and they give it a resoundi Read More

Let‘s face it: choosing whether or not you hug your haters isn‘t about you knowing how to do so, it‘s about whether doing so aligns with the values of your business. Read More

How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more. Read More

"I know that this expensive herbal tincture homeopathic remedy is merely an expensive placebo. But I'll take it anyway, because placebos work." A friend used to wear a fur coat in the winter, telling me that it was the only... Read More

Over 50 tools to help you optimize your social media activity:Social Networks Influence Behaviour:Humans are super social animals and we thrive best when connecting with other people. New ideas, products and behaviour spread through our social networks. Consequentially social media has massive pote Read More

Private messaging between businesses and consumers on Facebook has come a long way since it was first introduced in late 2011. Many enhancements over the years, including the emergence of Facebook Messenger as an effective channel for business-consumer dialogue, have established Facebook as a power Read More

Do you know where to spend your social media marketing dollars?

Wondering what works for other businesses?

In this article you’ll discover recent insights on the effectiveness of paid social media marketing.
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“2016 is going to be different. I’m going to get into shape, I’m going to read more, and my sales team is going to have its best year ever!” You’ve probably heard something like this before—everyone loves making New Year’s resolutions. But the truth is, year after year, almost everyone fails to com Read More