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When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained. Read More

One of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013 with a 10-week experiment prior to Content Marketing World as a way to connect our speakers with potential and registered attendees. After that event, we received Read More

In this modern, fast-paced world, anything that saves you time is an advantage. When it comes to marketing, being able to produce great looking content quickly is a time and money saver, plus it keeps you nimble and quick to market. The digital world is ever changing, always coming up with new and Read More

The following is a guest post by Linda Craig. Linda is a content specialist at Assignment Masters writing service. She is currently working on her PhD project and writing articles for pleasure. Feel free to reach her by Twitter. When you take a look at the records for freelance writing hourly rates Read More

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, Read More

About a year ago, I was casually assigned a task to write one guest post per month in the name of the Process Street blog. “What on Earth?” I thought. Only the top writers get published on places like that. I don’t stand a chance. As it turns out, it’s not as bad as it might first seem.
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Employing Google Drive to store information is a very convenient way to save your information. It has a lot of good features like collaboration, syncing, desktop programs and an ecosystem of apps that work well with it. A good overview of the basics, if you need it, can be found here. You get lots Read More

When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters? Read More

As marketers, we’re always looking for ways to extend the conversation between brand and consumer. That’s what we’re paid to do. Too often though, we think in narrow terms about how to generate brand advocacy online. Read More

Contrary to popular belief, consumers are actually more likely to turn to sources other than general search engines, such as Google, when looking for local businesses. In fact, a recent survey conducted by IDC Research and YP Marketing Solutions revealed that only 36% of queries in search of local Read More