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Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. What a difference a Read More

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire Read More

As a startup, we focus on customer service intently.

Frankly, it’s one of the few areas where we could possibly have a competitive edge over larger companies with more resources and stronger products.

For one reason or another, the larger companies get, the more impersonal and infrequent thei Read More

When you think of team building, it probably summons up one of two images:

* Awkwardly passing balloons between your legs at school
* Awkwardly falling backwards into to the arms of an awkward colleague

It’s something managers and employees shy away from because no one wants to be part of me Read More

I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s wha Read More

You can make software if you choose to. Not just the expected version of software that runs on a computer, but the metaphorical idea of rules and algorithms designed to solve problems and connect people... Apple started as a hardware... Read More

Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a keyword-focused process to a topic-focused process has led some to devalue the long, arduous process of keyword research. Many wonder if it’s even worth the time. Read More

Every new employee deserves special attention when joining your team, particularly remote ones. How will you communicate with them? Do they feel comfortable communicating with you? How on earth are you going to get them involved in a company culture which could be based half the world away from the Read More

E pluribus unum. Out of many, one. Flip the words around, and you’ve got E unum pluribus. Or maybe E unibus plurum. At any rate, you’ve got the savvy marketer’s motto: Out of one, many. Read More

As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendation Read More