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Instagram has come a long way since it launched in 2010 and was acquired by Facebook in 2012.

WebsiteBuilder shared the infographic below, containing 139 facts about the photo- and video-sharing network. Read More

Ask any North-American male aged 17-30 whether he's heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s ... Read More

Cast the first stone in me, those of you unwilling to create viral content that gets well shared!

And cast the second stone in me, those of you unwilling to create and publish content that gets well shared and… linked! Read More

Poor processes are the primary cause of inefficiencies (44%), but often these poor processes go much deeper than we admit.
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Crafting an effective social media strategy to help you achieve your goals can be a real challenge.
Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. Read More

Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months. Read More

(at something). Which makes it imperative that you connect and ask for help. At the same time that we encounter this humbling idea, we also need to acknowledge that you are better at something than anyone you meet. Everyone you... Read More

Imagine you and another chef are preparing a steak dinner for 50 guests. You enter the kitchen with nothing but a butter knife. But your partner's wielding an extra-sharp, top-of-the-line piece of cutlery. They carve up the meat with quick, precise strokes—while you're stuck sawing away. Read More

“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Read More

New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce.

The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. Read More