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The tech startup industry is booming; with more and more startups being created daily by wannabe entrepreneurs and unicorn creators, the need for having your employees surrounding you in an office is getting old-fashioned. Read More

For the past 20 years, my Boston-based practice has supplied content talent to Harvard Business Review and Fortune 500 CEOs, as well as more than half of the top 10 global management consulting firms, among others. On average, I turn away one in three prospects who get in touch requesting my servic Read More

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Stories updates with Sue B. Zimmerman, Pinterest visual search ads with Alisa Meredith, the new Google Lens, and more breaking social media marketing news from the week! Read More

Never be at a loss for words with these small business resources to make consulting easy. From blogs and ebooks to podcasts and tools, we've got you covered.
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Writing a great social media manager job description is not an easy task.
The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Read More

Rigid CMS? Backed-up dev queue? Using Google Tag Manager, you can move past your issues implementing technical SEO changes and start adding structured data, canonicals, noindex tags, mobile switchboard tags, and more. Read More

Remember back in the day when we referred to people who worked with existing customers as “account managers?” Now, that’s an outmoded concept. The customer-centric era has shifted the paradigm from the stagnant, less personalized role of handling “an account” to the highly personal and goal-driven Read More

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO service Read More

Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing.

No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, Read More

Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Read More