Lkpetrolino submitted the following stories to BizSugar

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Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero Read More
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2015: The Year of Redefining Your Basic Needs

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3608 days ago
Made Hot by: justretweet on January 11, 2015 3:25 pm
Is it possible that our social world has made Maslow's Basic Need Hierarchy outdated? In 2015, let's consider the value of community as a foundational need Read More
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If you think about it, Santa Claus may be the most powerful brand in the world. We're investigating his secrets to being a communications powerhouse Read More
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It's that time of year, when everyone is remembering the good old days. Here's how you can use Timehop to build community around your brand Read More
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Are you sharing your unique value proposition with your customers? We're joining the island of misfit toys and letting our branding freak flags fly! Read More
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Not sure how to implement an integrated PESO strategy that includes the four media types? Here's a look at the Arment Dietrich team's process for success Read More
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Are you guilty of business planning in a vortex? Evaluate your company's goals, culture, and environment to give your plan some context Read More
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Employee Engagement: Prepare for Environmental Factors

Avatar Posted by lkpetrolino under Strategy
From http://spinsucks.com 3684 days ago
Made Hot by: BizWise on October 29, 2014 12:18 pm
External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement Read More
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False fears among employees can create disaster, particularly if you're not a great communicator. Develop internal communications processes to prevent it. Read More
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Taking a tip from the Alcoholics Anonymous Twelve Step program, Simon Sinek explores tips to help drive cultural change within organizations big and small. Read More
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