Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero
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Lkpetrolino submitted the following stories to BizSugar
Earned Media ROI in Three Steps
Posted by lkpetrolino under Public RelationsFrom http://spinsucks.com 3390 days ago
2015: The Year of Redefining Your Basic Needs
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3396 days ago
Made Hot by: justretweet on January 11, 2015 3:25 pm
Is it possible that our social world has made Maslow's Basic Need Hierarchy outdated? In 2015, let's consider the value of community as a foundational need
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Santa, the Communications Pro
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3411 days ago
If you think about it, Santa Claus may be the most powerful brand in the world. We're investigating his secrets to being a communications powerhouse
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Timehop Helps You Build Community with Nostalgia
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3414 days ago
It's that time of year, when everyone is remembering the good old days. Here's how you can use Timehop to build community around your brand
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A Unique Value Proposition and The Island of Misfit Toys
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3424 days ago
Are you sharing your unique value proposition with your customers? We're joining the island of misfit toys and letting our branding freak flags fly!
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Planning a PESO Strategy with Integrated Teams
Posted by lkpetrolino under StrategyFrom http://spinsucks.com 3444 days ago
Not sure how to implement an integrated PESO strategy that includes the four media types? Here's a look at the Arment Dietrich team's process for success
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Context is the Key Ingredient for a Successful Business Plan
Posted by lkpetrolino under StrategyFrom http://spinsucks.com 3459 days ago
Are you guilty of business planning in a vortex? Evaluate your company's goals, culture, and environment to give your plan some context
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Employee Engagement: Prepare for Environmental Factors
Posted by lkpetrolino under StrategyFrom http://spinsucks.com 3471 days ago
Made Hot by: BizWise on October 29, 2014 12:18 pm
External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement
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How to Eliminate False Fears Among Your Team by @lkpetrolino Spin Sucks
Posted by lkpetrolino under ManagementFrom http://spinsucks.com 3486 days ago
False fears among employees can create disaster, particularly if you're not a great communicator. Develop internal communications processes to prevent it.
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Twelve Steps to Cultural Change by @lkpetrolino Spin Sucks
Posted by lkpetrolino under ManagementFrom http://spinsucks.com 3494 days ago
Taking a tip from the Alcoholics Anonymous Twelve Step program, Simon Sinek explores tips to help drive cultural change within organizations big and small.
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