Lkpetrolino submitted the following stories to BizSugar

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Lessons from Black Friday for Your Communications Plan

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3279 days ago
Made Hot by: JoshRed on December 3, 2015 12:25 am
Though Black Friday tends to make a laughing stock of Americans for the rest of the world, there are four lessons that can inform your communications plan. Read More
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Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process. Read More
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Innovation in Business: Why Words Hold Us Back

Avatar Posted by lkpetrolino under Strategy
From http://spinsucks.com 3300 days ago
Made Hot by: steefen on November 11, 2015 1:35 pm
Innovation in business requires us to translate ideas with words often out-dated to express our new concepts. How do you deal with this language gap Read More
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Laura Petrolino explains how to deal with failure in four steps, why it means you're pushing your limits, and why it's necessary for success in business Read More
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Reinforcer or Supporter? Which Brand Persona are You?

Avatar Posted by lkpetrolino under Marketing
From http://muckrack.com 3332 days ago
Made Hot by: steefen on October 11, 2015 12:38 pm
Do you see the world through rose colored glasses? Or blue? Or green? Or…..

As communicators our role is to understand the “color” of the glasses our target consumers look through Read More
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Having a consistent brand voice is crucial for successful communications. Find out why and use this free guide to build your own voice document. Read More
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College Football and Brand Development

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3334 days ago
Made Hot by: maestro68 on October 16, 2015 4:56 am
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands Read More
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Business innovation requires facilitation from the top down. Learn about the four tiers of business innovation required for success Read More
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Survival for the Absent-Minded Communications Professional

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3384 days ago
Made Hot by: NolanGreen on August 20, 2015 9:56 am
Do you often lose your keys? Misplace your car? You might be absent minded. Laura Petrolino has some top survival tips to help all absent-minded communications professionals be successful Read More
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Visual content is an necessary part of your content marketing campaign. Laura Petrolino outlines lessons from Canva for Work about effective visual content development Read More
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