Lkpetrolino submitted the following stories to BizSugar

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The Auto Guide to Your Communications Plan

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3398 days ago
Made Hot by: FutureVision on August 6, 2015 3:35 pm
What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan Read More
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A Bodybuilder\'s Guide to Communications Strategy

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3404 days ago
Made Hot by: fundpr on July 31, 2015 10:37 am
Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success Read More
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Choosing a Brand Name to Fit Your Business

Avatar Posted by lkpetrolino under Startups
From http://spinsucks.com 3412 days ago
Made Hot by: SimplySmallBiz on July 22, 2015 1:44 pm
Choosing a brand name is no easy task. Learn what questions you should ask to find the most effective name for your business. Read More
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The Minimalist Approach to Brand Storytelling

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3419 days ago
Made Hot by: Digitaladvert on July 15, 2015 10:22 am
Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story Read More
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The Pop-up: A Marketing Tactic We Love to Hate

Avatar Posted by lkpetrolino under Online Marketing
From http://spinsucks.com 3426 days ago
Made Hot by: ObjectOriented on July 8, 2015 7:53 am
The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they have good use, if executed well Read More
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The Buyer's Journey: Ask Yourself These 11 Questions

Avatar Posted by lkpetrolino under Sales
From http://spinsucks.com 3473 days ago
Made Hot by: ObjectOriented on May 23, 2015 6:44 pm
Is your buyer's journey an effective one? Laura Petrolino has 11 questions to ask yourself to find out if you have a conversion-worthy strategy Read More
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Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer Read More
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Creative Marketing the April Fools' Way

Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 3521 days ago
Made Hot by: sophia2 on April 3, 2015 7:33 am
Every year, marketers from industries around the globe come up with clever April Fools' jokes. Take a page from their books for your own creative marketing Read More
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Create a Winning Sponsored Content Strategy

Avatar Posted by lkpetrolino under Advertising
From http://spinsucks.com 3543 days ago
Made Hot by: BizWise on March 16, 2015 9:14 am
When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational Read More
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Are you struggling with customer experience issues at your organization? Laura Petrolino challenges you to invest in the long-term instead of being hyper focused on short-term gain Read More
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