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Lkpetrolino submitted the following stories to BizSugar

The Auto Guide to Your Communications Plan

Posted by lkpetrolino under Marketing
From http://spinsucks.com 3181 days ago
Made Hot by: FutureVision on August 6, 2015 3:35 pm

What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan Read More

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A Bodybuilder\'s Guide to Communications Strategy

$A Bodybuilder\\\'s Guide to Communications Strategy - http://spinsucks.com$

Posted by lkpetrolino under Marketing
From http://spinsucks.com 3187 days ago
Made Hot by: fundpr on July 31, 2015 10:37 am

Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success Read More

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Choosing a Brand Name to Fit Your Business

Posted by lkpetrolino under Startups
From http://spinsucks.com 3195 days ago
Made Hot by: SimplySmallBiz on July 22, 2015 1:44 pm

Choosing a brand name is no easy task. Learn what questions you should ask to find the most effective name for your business. Read More

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The Minimalist Approach to Brand Storytelling

Posted by lkpetrolino under Marketing
From http://spinsucks.com 3202 days ago
Made Hot by: Digitaladvert on July 15, 2015 10:22 am

Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story Read More

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The Pop-up: A Marketing Tactic We Love to Hate

Posted by lkpetrolino under Online Marketing
From http://spinsucks.com 3209 days ago
Made Hot by: ObjectOriented on July 8, 2015 7:53 am

The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they have good use, if executed well Read More

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The Buyer's Journey: Ask Yourself These 11 Questions

$The Buyer\'s Journey: Ask Yourself These 11 Questions - http://spinsucks.com$

Posted by lkpetrolino under Sales
From http://spinsucks.com 3256 days ago
Made Hot by: ObjectOriented on May 23, 2015 6:44 pm

Is your buyer's journey an effective one? Laura Petrolino has 11 questions to ask yourself to find out if you have a conversion-worthy strategy Read More

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How the Senses Affect Purchase Decision by @lkpetrolino Spin Sucks

Posted by lkpetrolino under Marketing
From http://spinsucks.com 3278 days ago

Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer Read More

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Creative Marketing the April Fools' Way

$Creative Marketing the April Fools\' Way - http://spinsucks.com$

Posted by lkpetrolino under Marketing
From http://spinsucks.com 3304 days ago
Made Hot by: sophia2 on April 3, 2015 7:33 am

Every year, marketers from industries around the globe come up with clever April Fools' jokes. Take a page from their books for your own creative marketing Read More

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Create a Winning Sponsored Content Strategy

Posted by lkpetrolino under Advertising
From http://spinsucks.com 3326 days ago
Made Hot by: BizWise on March 16, 2015 9:14 am

When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational Read More

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Customer Experience is an Investment

Posted by lkpetrolino under Customer Service
From http://spinsucks.com 3332 days ago

Are you struggling with customer experience issues at your organization? Laura Petrolino challenges you to invest in the long-term instead of being hyper focused on short-term gain Read More