BizSugar.com › User › lyceum › Submitted

Technological change is affecting the retail industry dramatically — and one area it’s transforming is customer expectations. Today, consumers are 29 percent more likely to switch companies than they were five years ago, reports Accenture’s latest Global Consumer Pulse Research. It seems that the a Read More

Episode 22 of TrendPal podcast show with Lotta Gergils Aston and Martin Lindeskog: Book a Rocket Filled with Potluck Recipes.

Show notes: • 00 Potluck (un)conference WebCoast • 02 Millenials - Matthew Moroni • 03 South by SouthWest - SXSW • 04 Rocketbook • 07 We work... Read More

A hot topic on the subject of email marketing is how to keep your company’s emails out of your prospect’s junk folder. It’s one of the most complicated parts of email marketing which causes a high rate of failure. Here are some steps to get your email read and get it where it belongs — the inbox. Read More

It’s Women’s History Month, and what a great time to recognize the contributions that women entrepreneurs make to the U.S. economy and to their communities.
Today, women are starting businesses at a higher rate than ever before and are among the fastest-growing businesses in America. They also gen Read More

Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days.
Developing and building your personal brand is an important part of deciding Read More

Small businesses have changed how they compensate employees over the past 40 years. That’s not surprising given all the changes in the economy and society that have occurred since the mid-1980s.
I have written about many of these shifts before:
While big companies have always paid more than small Read More

A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out, there are two big social networks to tap into, and these are Pinterest and Instagram.
Would you like to have more influence? Whether you are just beginning your mark Read More

There’s no denying Amazon is a giant among e-retailers.
But if there’s one area where the company apparently wasn’t making strides was providing an eCommerce platform for others.
Several reports have confirmed that Amazon will close down its Webstore service in July 2016. The company began notify Read More

If you’re starting a small business or developing a new product, you need to give it a name.
That name will become your brand name and it has the potential to become very valuable. You need to make sure you pick something amazing.
However, picking an amazing brand name isn’t enough to position yo Read More

The biggest concern among businesses of all types, is whether all of this advertising stuff still works. Advertising has never been a field where you got results with 100 percent certainty, but it offered dividends to people who followed the rules. It’s why companies like Kraft Foods and Apple spen Read More