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Take one major global recession. Add slashed and gutted media and marketing budgets. Pour in a generous dose of traditional marketers groping for clients in a digital world. Finally, add social media marketing, for which both the cost and barrier-to-entry is near zero. Blend gently and presto -- social media carpetbaggers, in all flavors and colors Read More

But with rewards come risks. Reaching out to millions of consumers who thrive online around the clock requires an investment, a different type of thinking and some courage, says Petouhoff. She spent six months on a just-released report on monetization of social-media tools at 20 companies, including Lenovo and Intuit. Many companies — reflecting Read More

Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here's a starter list of topics to get you going. Read More

There are only a few channels I actually subscribe to on YouTube. I would even say that I would call myself a rather active viewer of the site, checking out several videos a day. Though there are plenty of opportunities for brands to utilize the services that YouTube provides, the videos that get the most exposure are the ones from individuals. Her Read More

Twitter is really awesome. You might want to check out this stunning stats and study it and make it the most of it. Read More

Speaking to the American Medical Association in Chicago, Obama insists the status quo cannot be sustained: 'Reform is not a luxury, it is a necessity.' President Obama today called the cost of healthcare a "ticking time bomb" that threatens to slow the nation's economic recovery as he pushed a massive reform plan during an appearance in Chi Read More

Assess what makes your company profitable, and who makes it happen. Read More

A recent report listed the happiest nations in the world. Guess what? The US didn't even make it into the top ten. So much for the American dream. Why are we so unhappy? Let's start by looking at the origin of the word. Happy is derived from the Icelandic word happ, meaning luck or chance. Is happiness then, by its very definition, elusive due Read More

There are hundreds of different internet marketing ideas that can be put to use on your small business website, but as with all things in life, quantity isn't everything. As a matter of fact, internet-savvy consumers will often immediately leave a site that is nothing but a barrage of flash, noise and sales pitches. The key to successful marketing Read More

Big software companies have made billions selling separate software programs that handle different parts of a company's operations, from managing customer contacts to tracking invoices. Georgetown, Texas-based iKnowWare aims to simplify things--and then some--by offering easy-to-use software that allows users access to any data, at any time, from Read More