Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content
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Martinzwilling submitted the following stories to BizSugar
Viral Marketing For Startups is Not Enough Today
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4719 days ago
Every Entrepreneur Needs These Relationship Skills
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4720 days ago
Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, consideri
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10 Reasons Why Capital Shouldn't Make Or Break Your Startup
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4721 days ago
Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it.
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Startup Founders Walk a Thin Line on Delegation
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4722 days ago
For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.”
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Every Entrepreneur Needs to Outwit the Devil
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4723 days ago
“The devil in the details” is a quote that we have all heard, and clearly applies to startups, where success in the long run is all about execution. But for you as an entrepreneur trying to get started, the devil is really in your mind, where you must prevent drifting, and maintain that confidence,
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Ten Quotes Never Spoken By a Happy Entrepreneur
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4724 days ago
Some people are not cut out to be entrepreneurs. This is a good thing, or the business world would be chaos, with everyone trying to do their own thing. So what about you? How do you know if you should be running your own company, or concentrating on that queue of work that someone else has built f
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Entrepreneurs Confuse Product and Business Plans
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4725 days ago
Why is it that most of the business plans I see are really product plans? I define a product plan as a detailed description of your product or service, with a bit of business thrown in at the end. A business plan is a detailed description of your business, with a bit of product description thrown i
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Six Keys to Managing Your Reputation on the Web
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4726 days ago
Every startup fears that one angry and unfair customer who can jeopardize the business by a SCREAMING post on Ripoff Report, Yelp, or one of the hundreds of other consumer complaint and review sites on the Internet. Most entrepreneurs don’t even know how to keep track of what people are saying abou
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Entrepreneurs ‘Up The Ante’ With Parallel Startups
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4727 days ago
Maybe it’s just me, but I seem to be seeing more and more parallel entrepreneurs these days. These are people who are working on multiple startups concurrently. On the surface, this seems like an extremely difficult and dangerous practice, but for the new generations which have been multi-tasking s
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Six Reasons To Rethink Your Online Dating Site
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4728 days ago
Online dating sites usually fail because online dating usually fails. The simple reason is that everyone expects quick results, no one can make that happen, and users get very unhappy very quickly. Even the main industry rag, Online Dating Magazine, admits that the success rate is a mere one percen
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