A great explanation of why tracking social marketing data is important.
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Neshthompson submitted the following stories to BizSugar
Making the most of Business to Business (B2B) Marketing Data
Posted by neshthompson under Online MarketingFrom http://www.symvolli.com 5741 days ago
Differentiating Sales People From Order Takers
Posted by neshthompson under SalesFrom http://www.symvolli.com 5755 days ago
Made Hot by: on February 20, 2009 9:22 pm
In the 80's there was a saying that a sales person could walk outside and catch an order in each hand while four were falling to the ground. Boom economies are great for companies but mask the true worth of a sales persons skill, how much of those orders were down to customers fulfilling their need rather than the sales person selling?
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The Laws of Physics Work In Sales Too : Sales Burnout = Friction + Lost Energy
Posted by neshthompson under SalesFrom http://www.salesbloggers.com 5770 days ago
Made Hot by: on February 4, 2009 10:38 am
Sales burnout is a common complaint that has similarities in physics. Practices and activities that have negative impacts usually involve friction in the sales process
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SymVolli Qualification Game — What Is the Probability of Success For This Sale?
Posted by neshthompson under SalesFrom http://www.symvolli.com 5775 days ago
Made Hot by: on January 29, 2009 10:46 pm
This research game is an ongoing experiment asking sales people and managers to decide the probability of a particular scenario.
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Why Do Sales People Follow Every Lead They Are Given?
Posted by neshthompson under SalesFrom http://www.symvolli.com 5777 days ago
Made Hot by: on January 27, 2009 5:50 pm
George Petri MD at SymVolli development talks in a podcast about how sales people tend to go after every sales lead without qualifying whether they are sales leads at all.
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Sales Qualification as a Means to Success
Posted by neshthompson under StrategyFrom http://www.symvolli.com 5783 days ago
Made Hot by: on January 21, 2009 4:57 pm
Sales qualification should not only be about focusing on the right leads but in qualifying information throughout the entire sales process so that you can learn and improve.
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A Grimm Sales Story - Deja Vu Anyone?
Posted by neshthompson under StrategyFrom http://www.symvolli.com 5796 days ago
A story told in the mid 90's about management decisions. Does this story have validity today?
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Sales Performance Management Will Be the Definition of Success in the Recession
Posted by neshthompson under StrategyFrom http://www.symvolli.com 5796 days ago
Companies in trouble fail to realise that loss of sales is a symptom rather than the problem. In some cases throwing money at increasing sales masks the deeper problems. With the recession this is less likely to be the action taken and some companies will have to look at the underlying reasons why they don't achieve their goals.
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Does Your Business Have a Medieval Siege Mentality?
Posted by neshthompson under StrategyFrom http://www.symvolli.com 5798 days ago
Made Hot by: on January 8, 2009 5:45 am
Some businesses approach to impending events is to develop an attitude similar to that of towns under siege. The right attitude to oncoming events will see businesses through tough times.
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