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Many companies, especially B2B brands, struggle with content creation. Either they don’t have the time to sit down and actually write (definitely a problem for small marketing teams), or they struggle to come up with ideas they feel their audience will actually be interested ... Read More

While certainly not the most fun or glamorous aspect of SEO, a link audit is a necessary component that should be conducted on a regular basis. The inbound links that point to your site serve multiple purposes. In addition to generating traffic to your website, they also help to tell a story to ... Read More

SEO overall has changed drastically within the last few years. A fear of Pandas and Penguins has forced website owners and SEOs to re-evaluate their strategies for attempting to rank well in the search engines. Read More

Being a B2B business owner myself, I understand first-hand what it takes to create, launch, and maintain a successful B2B SEO campaign. And even though I’ve been in the SEO industry for over 13 years I still don’t “know it all,” simply because SEO is still a very young industry and tactics ... Read More

When we first get started with a link building campaign for a client, one of the top priorities is to check to see if the client has a Google Places for Business listing that is up to date and accurate. Read More

When you are redesigning your website you’ve got a lot on your plate—new content, new layout, new structure and internal linking system, new URLs, new images—you’re balancing webmasters, graphic designers, UX experts, your boss, your boss’s boss and more. It’s a lot of plates to keep spinning! Read More

Recently I had the chance to interview SEO expert Trond Lyngbø. Trond is a marketer, SEO strategist and partner at Metronet As in Oslo, Norway, and a popular columnist at Search Engine Land. Trond is also the author of two books, one on search engine optimization (SEO) and the other about ... Read More

As the search engine algorithms continue to get more and more complex, SEO campaigns must adapt in order to keep up with best practices. If your SEO campaign is relying on tactics like general directory submissions and link exchanges you are going to find that it’s not working or even worse ... Read More

Social media has become an important component of online marketing. Social media is where the people are, so it only makes sense that your business or brand should have a presence there as well. There are plenty of social networks to join, and each organization is different in terms ... Read More

One of the biggest complaints many site owners have with Google is that when they need real direction Google’s go-to response is to refer to the Webmaster Guidelines, which can sometimes be rather vague. Read More