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The biggest SEO failure is obviously any kind of penalty (either algorithmic or manual). This doesn’t just mean that you SEO program didn’t work, it actually worked against you. Read More

Ever heard the saying, “don’t put all of your eggs in one basket”? Well it’s a phrase that is applicable to the online marketing world too. A positive Google search presence is certainly important, which is why we are able to survive as an SEO business. Read More

Duck Duck Go appeared on the scene a few years ago, vying to become a real search competitor to Google and Bing. Duck Duck Go’s staked its search value on privacy as they do not store IP addresses or log user information. Read More

SEO link building has gone through many transformations though the years. When webmasters/SEOs caught on to the fact that the number of inbound links to a site correlated with how the site performed in the search engines, the hunt was on for as many inbound links as possible. Read More

The B2B buying cycle is oftentimes an incredibly long process involving many influencers and decision makers. Because the buying cycle is so long and there are so many possible entry points the sheer volume of keywords that a potential customer could use to find your website is staggering. Read More

In order to be successful with B2B SEO today it’s necessary to create quality content on a regular basis that extends beyond the product/service pages on your website. It’s necessary to have an active blog on your own site and contribute content to other industry websites. Read More

In a recent interview I did with SEO expert Eric Enge we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. Read More

In a recent interview I did with SEO expert Eric Enge we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. Read More

By now just about every B2B brand and site owner is very familiar with the Google Penguin update. Penguin goes after sites that are guilty of web spam and have very unnatural link profiles including an over-use of exact match anchor text, low-quality links, link schemes and so forth. Read More

Content is obviously a huge component of SEO, since it’s what gets crawled and indexed by the search spiders and then appears in the SERP for relevant keyword searches. The on site component of SEO involves going through an entire website, page by page, and improving the content for search by ... Read More