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While it’s true that SEO is a long term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending ... Read More

Writing great content is only half the battle. You also have to right great content that gets your audience interested and invested in your brand. It doesn’t matter how well-written or researched a piece of content is if it doesn’t interest your target audience; this is about them and their needs. Read More

SEO clean up doesn’t work like spring cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. Read More

Content, content, content—it’s an oft-repeated mantra in SEO these days and for good reason. Numerous studies have shown that the companies that produce more content (especially blog posts) get much more organic traffic than those that don’t. Even going from one to two blog posts a week can have a Read More

When creating a web page, whether it be a product or service page or an informational blog post, it’s important to keep in mind the behavior of web users. People browsing the web are looking for information quickly. Read More

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. Read More

There are many differences between businesses that target other businesses and businesses that target consumers. One of the key differences that need to be considered throughout the marketing process is that the B2B sales cycle is typically much longer than B2C. Read More

Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. Read More

Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. Read More

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? Read More