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The search engines want to provide users with the best possible results. If the results aren’t relevant to a search, don’t meet a user’s needs, or are filled with low quality sites the user isn’t going to have a very good experience. Read More

When executing a white hat link building strategy for our clients, one of the key components is often blog commenting. Leaving comments on relevant and reputable industry blogs is a great way to augment your link portfolio with valuable links, as well as build relationships with industry bloggers, Read More

Traditional link building, things like blog commenting, online PR, creating business profiles and so forth, are all critical elements to any well-rounded SEO campaign. The search engines like to see a diverse approach to link building, so the more link sources in your link portfolio the better. You Read More

Content is an extremely important part of an online marketing strategy. Content is what improves brand visibility, builds inbound links, and supports a social media strategy. However, content is only valuable if it gets noticed. One great way to get your content in front of target audience members Read More

To kick things off, this prospect called my company and the first thing he wanted to know what was wrong with the SEO industry. He claimed to have called over 40 SEO firms in the past two days and only 8 businesses had picked up the phone. “Is your industry stagnant or something?” I told him I coul Read More

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content mar Read More

It’s an unfortunate truth that the SEO industry is (and has been for a long time) plagued by black hat SEO practitioners, spammers, and just bad SEO providers in general. Since anyone can register a domain and claim to be an SEO expert, there are plenty of cheap, low-quality SEO services available Read More

An SEO campaign can be broken down into two separate phases. The first part is the on-site optimization phase. Before building links that will generate search engine trust and traffic to your website it’s important to have a solid SEO foundation with your website. The website should be full of help Read More

A few weeks ago I was working on an SEO audit analysis for a client that thought they were impacted by Penguin. For the record, the first step in identifying a Google penalty is to make sure you actually have one! I can’ tell you how many site owners I’ve talked to that thought they had a penalty w Read More

It’s been less than a year since Google announced their encrypted search update, and I’ve seen my own website’s analytics be impacted so dramatically that over 60% of the keyword information is listed under “Not Provided.” Most of my clients are also seeing “Not Provided” dominate their analytics. Read More