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It’s important to remember that SEO is not the only thing driving traffic to your website. In fact, it’s best to go about your SEO like the search engines don’t exist. That way, you’ll focus on creating content that is written for your real audience and you’ll build your brand across a variety of p Read More

I’m on the fence about paid blog reviews. I think one every now and again is a great way to get valuable inbound links, generate new visitors to your site, build your online brand presence and more, but you have to be careful to not rely too heavily on paid reviews. If you are thinking about paying Read More

Operating a B2B blog can be a great way to establish your business as a trusted resource. B2B decision makers spend a lot of time weighing their options before spending their money on the product or service that you provide. If you have proven to “know your stuff” via your blog for many months, or Read More

In order to gauge the success of your SEO efforts, one important thing to look at on a monthly basis are the keywords that are generating visitors to your website. If your SEO campaign is on track, you will see a gradual improvement over time for the keywords that you have been targeting. A common Read More

Links are the currency of the online world; the more links your site has the more valuable it becomes in the eyes of the search engines. But the search engines know that site owners understand the importance of inbound links, and they also know that there are spammers out there that are looking to Read More

The other day, one of Brick Marketing’s ecommerce SEO clients had a really great question about their company Facebook page that I had never really considered before. As part of their social media marketing campaign, this client routinely posts sales and promotions to their Facebook page to let the Read More

Given the recent Facebook IPO, there has been a lot of talk about its revenue model and the advertising platform that it offers. Recently GM has pulled its Facebook advertising, claiming that it is ineffective. Turns out the timing of the announcement wasn’t a coincidence and that GM and Facebook h Read More

Many site owners are still feeling the effects of Google’s Penguin update , which went live on April 24th. In my opinion, that rollout is just the first in a long line of Penguin updates to come. Since Panda launched in February of last year there have been about 15 subsequent Panda updates; I firm Read More

Inbound links are an important part of SEO, but you don’t want any old link pointing to your site. Unfortunately some website owners are learning this the hard way recently. The latest Google algorithm updates are penalizing sites that have lots of low quality backlinks. If you want to recover from Read More

Attending an industry event is beneficial for business owners and employees for many reasons. It’s a great way to learn more and to share with other likeminded businesses and individuals. Industry events are great for networking and promoting your products and/or services. But did you know that eac Read More