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Keyword research is an important part of an SEO campaign. Just guessing which keywords to target will result in a campaign that misses the mark, gets the wrong kind of traffic, and misses out on lots of good opportunities. Keyword research should be conducted for every page of the website using a k Read More

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in o Read More

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of a Read More

The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering Read More

The power is in the hands of the consumer. They know that they have options and they are going to take their time to ensure that they make the right choice before spending their money. Besides getting recommendations from trusted friends, family, or colleagues consumers are spending time researchin Read More

Fair warning, some of these thoughts may come across as a little ridiculous (especially for site owners that understand SEO), but after 13 years of Internet Marketing I’ve run into my fair share of ridiculous! If you are looking to hire an SEO company, here are six ideas you don’t want popping into Read More

Online PR is a great tool for SEO. However, making an online press release SEO friendly requires a little bit more effort on your part than just writing up a press release and sending it out for publication. Like any other piece of content you use for your SEO campaign, you have to make sure it’s p Read More

It’s important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it Read More

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Read More

Even small businesses can benefit from a strong SEO program. We live in an online world, and even 50 year old mom-and-pop pizza joints have a basic web presence nowadays, even if it’s just a one page website with their address and phone number. If you are looking to take your small business SEO to Read More