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If you are looking to hire an SEO firm, you want to make sure you find the right company for your business and online goals. There is no shortage of SEO companies (large and small), consultants, gurus, experts and specialists eager to become your SEO partner—but how can you tell if one SEO company Read More

When beginning your SEO campaign, it’s important to get a good idea of the playing field you are about to walk onto. If you don’t have a good idea of what your competition is doing or how they are going about their own SEO you might miss the opportunity to beat them at their own game. Read More

It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and t Read More

Some site owners think that they need to have ground-breaking, earth-shattering news in order to publish an online press release, but that’s not the case. While traditional PR may be less forgiving (considering how inundated reporters are with press releases from companies), online PR has a much wi Read More

Social media followers may “Like” you, but is that enough? Not really. Social media followers are only valuable if they eventually turn into something more. If they are just passively noticing your social posts, but never taking any action- it’s time to change that. Here are some tips to help impro Read More

Google says in their Webmaster Guidelines that “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” However, right in the next paragraph they admit that “Buying and selling links is a normal part Read More

When getting started with an SEO campaign, the first phase is on site optimization. This phase includes conducting keyword research and selecting the most relevant keywords that have search volume for every page of the site. These keywords are then implemented in the body content on the page, the m Read More

There is no denying that without a strong content marketing campaign propelling it along, your SEO is eventually going to plateau. While onsite optimization and traditional link building is important, content is what is going to make your website competitive in your niche, build your brand’s author Read More

Depending on the industry your website operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO. Best practice dictates that you only target 2-5 keywords per page, which means you’ll have to get picky. Even if your keyword research was Read More

In order to compete online today it’s important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. Bu Read More