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When it comes to conducting keyword research, you have to be willing to approach it with an open mind. You might call yourself a “customer acquisition consultant,” but your target audience is actually searching for “lead generation consulting” Does that mean that you can’t call yourself a customer Read More

On Sunday (April 1) I noticed that my email (hosted by FuseMail) box was rather empty. Now, for some business owners Sunday might be the only day of their week their inbox isn’t flooded with emails, but I usually get a decent amount (mostly newsletter subscriber updates), so to see no new emails wa Read More

When it comes to implementing an SEO campaign, website owners have options. They can do it completely by themselves using free resources online, they can use SEO software, seek advice from a consultant, or outsource the work to an SEO company. What some don’t understand is that in order to do SEO w Read More

Nick Stamoulis explains how different online PR distribution sites let site owners specify which regions and which industries their online press releases target. This helps site owners makes sure their online PR is being distributed to the right audience. Read More

It takes awhile to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to esta Read More

If you are thinking about hiring a social media expert to manage your social media marketing campaign, make sure you are working with the right kind of social media expert that is a good fit for your business. Here are five types of social media experts: Read More

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can find su Read More

I came across this great article on SearchEngineLand the other day that discussed how users feel about personalized search. The debate has been going back and forth for some time about whether personalized search is a good or bad thing for the end user, who in the end is Google’s customer. Some say Read More

Many websites rely on selling online ad space in order to turn a profit. Some will invest in a Google’s AdSense campaign, while others sell ad space for related companies. Many site owners, myself included, have invested thousands of dollars in display advertising in order to build online brand awa Read More

Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn’t effective. Instead, keyword research should be performed for every page of a website. This process can be relatively qui Read More