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How do you effectively optimize your website for SEO when no one is searching for the keywords that best reflect your content? Companies that have carved out an entirely new niche for their brand may find themselves facing such a situation. While there may be “ok” keywords that kind of describe you Read More

Facebook is much more than a social media site. It’s become a part of our everyday lives. The number of Facebook users continues to grow and is on a path to reaching 1 billion members. 1 billion! If 1 billion people are using Facebook, no matter what kind of business you operate, your target audien Read More

Hindsight is 20-20. Knowing what I know now after blogging on this domain for 5 years (to the day, actually!) if I could go back and do it over I would have incorporated this blog as part of my company website and not as its own domain. Here’s why: Read More

Link building is hard work no matter what way you look at it. Finding new, quality sources to build inbound links from takes a lot of time and effort on your part (or on the part of your SEO provider) and the search engines are constantly on the prowl for websites that are trying to take shortcuts Read More

Blog commenting has been a long standing SEO link building tactic. While blog commenting is a timely process (you need to find relevant blogs that accept comments, spend time reading each post, and craft a well thought out comment), it is a fairly straightforward process that can help build a quali Read More

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyword e Read More

A few weeks ago I got a voice mail message from a representative at Profile Magazine. He said that Profile Magazine was interested in writing a feature article about Brick Marketing and that the first step was a 10-15 minute preliminary interview to learn a little bit more about me and the company. Read More

This is a little rant type venting post for fellow SEO professionals. I recently wrote a blog post at the Search Engine Journal about my favorite worst SEO leads, this is an expansion on this topic a bit.

The following is a list of recommendations for people looking for an SEO firm of things NOT Read More

After doing industry, competitor, and keyword research the first phase of an SEO campaign is the on-site optimization phase. This is the process of making changes to your actual website that will attract both search engine spiders and target audience members. A website that is properly optimized fo Read More

Brand new websites that are just beginning their SEO campaigns should undoubtedly begin with onsite SEO, the first step of which is keyword research. The keywords you choose (based on the content of your site) will ultimately help determine what search phrases your site rank for and what kind of se Read More