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I had a client whose site went offline for a few days through no fault of their own. They called me one afternoon in a panic, wanting to know if our developer had taken down their site for some reason. I assured them that my in-house developer would never pull a site down for any reason—your websit Read More

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the ru Read More

In order to create a successful SEO strategy, it’s important that website owners keep their SEO partner “in the know,” especially if they are redesigning/rebuilding their websites. Failing to keep your SEO provider informed could result in some pretty unfortunate scenarios, such as a failure to use Read More

Whether you are entirely new to the SEO game or have been working at it on your own for awhile, there comes a time when it would be in your best interest to hand it over to the professionals. Before signing on the dotted line any smart business professional will spend some time researching and spea Read More

The days of Mad Men marketing are long over. Whether you are ready to admit it or not, very few consumers want to listen to your marketing messages when you are ready to sell. These days, active consumers have taken the buying process into their hands, using search engines, peer review sites, blogs Read More

Social media is different for every business and there is no one size fits all strategy. A B2C social media strategy will look much different than a B2B social media strategy and results of the campaign will be different as well. It’s also impossible to measure social media success the same way for Read More

Nick Stamoulis ( http://www.brickmarketing.com ) explains how, when a site owner is conducting keyword research, it’s important to target the most relevant keywords per page, including long tail keyword phrases. While these long tail keywords may have less search volume, they are being used by a mo Read More

You don’t have to be an SEO expert to understand the basics of SEO. In my opinion, just about every website owner, marketing professional and web developer could stand to take a few SEO training courses that teach “SEO 101.” Knowing basic SEO means you can take your website’s SEO into you own hands Read More

If you are a website owner or business it’s absolutely essential to be involved in both SEO and social media. It’s not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different strateg Read More

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. Ins Read More