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Facebook Gifts embodies them all. Their offer is (i) timely, (ii) relevant, (iii) convenient, and (iv) embeds convincing social proof. How do your social campaigns compare? Read More

There aren't many Arabic affiliate networks out there, but with the increasing Internet penetration and Middle East's booming e-commerce, it is important to know who the key players are. Here are the two affiliate networks that are currently active on the Arabic market (and worth your consideration Read More

Did you know that if you live in an "Amazon tax" state (AR, CA, CT, GA, IL, NC, NY, PA, or RI), there is a way for you to work with merchants who terminated "affiliate nexus" state-based affiliates? Try geo-targeting exclusion (or reverse geo-targeting) whereby you will not show the merchant's ad/l Read More

Of course, you may use paid tools (like AffiliateRecruitment.com and Linkdex), but the reality is that the numbers of modest-budget merchants (and affiliate managers) are significantly higher than those who can afford to pay for streamlined affiliate recruitment (which, by the way, is worth every p Read More

The Internet has turned the classic definition of the word around, turning it into "a list of desired items the compiler MAY obtain via putting it together and sharing with friends." Are you using wish lists yet? Chances are that more than 50% of the people who read this question, don't (missing ou Read More

If you run an online store, go back to your shipping costs and re-think your approach! If possible, offer free shipping (over a certain amount, of course) to (a) encourage greater spending, and (b) take the “shipping cost” stress out of the equation. Read More

There are 9 states which have enacted the so-called "Amazon tax" (or affiliate nexus tax) laws. A general rule of thumb is that out-of-state merchants/advertisers who in any given year exceed $10,000 sales threshold to customers residing in the tax law state in sales (which have been referred by af Read More

How can one get trained to comfortably take on the affiliate management role?

While no certification is necessary to practice affiliate program management, and no unified certification exists, there is no excuse for lacking education. Here are just a few resources I can personally vouch for... Read More

First of all, do your due diligence when choosing marketing partners, and this advice applies to both merchants and affiliates. And secondly, provide a disclaimer, which includes a Compensation Disclosure and Limitation of Liability. Read More

Per PriceWaterhouseCoopers, affiliate marketing now accounts for 7-9% of all United Kingdom's online marketing spend, driving nearly 6% of retail e-commerce in the country. Read More