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Affiliate shopping plugins and adware hurt everyone in the affiliate marketing channel (besides the software owner). The most significant problem is overriding clicks... Another major issue is that "parasiteware" sets an affiliate cookie even in the case that the customer was brought to the merchan Read More

"When you need a surgery, you go to a medical doctor, not to a plumber whose mother is a nurse and he knows a medical thing here and there (and may even have similar tools). Why, then, when it comes to marketing, would you even think of hiring anyone but a professional?" More in my today's blog pos Read More

Just within the first 40 days of Summer 2013, sad news (regarding new states passing affiliate nexus tax laws) have come from as many as three states: Maine, Minnesota and Missouri. The total number of marketers impacted by the affiliate nexus tax across the country now exceeds 90,000! Read More

For years I've been saying that incentive affiliates do not work well for pay-per-lead affiliate programs. Yesterday was the first time (in 13+ years) that I've seen an incentive affiliate explicitly state it himself (on his affiliate program application). Read More

Per Custora's newest research on e-commerce customer acquisition and customer lifetime value, shoppers who come through affiliates are 8% more valuable than average, being more likely to shop with the retailer more than an average customer. Read More

Today America celebrates its Independence Day. And on this day I'd like to bring you 3 little-known facts about the Fourth of July (that you may find amusing). Read More

Don't let any momentary failure get in the way of your longer-term success. Press on... Don't lose passion (or optimism)... Overcome, persevere, and succeed! Read More

Opportunities abound in three areas: mobile, social media, and location-based marketing. The key to making the most of these is to be relevant to the end-consumer. Only then and by adding value (in the process) you will be able to make these channels sell. Read More

It is significantly more effective if you get your banner in front of a lesser number of targeted shoppers than have it in rotation on the homepage -- in hopes of getting it in front of 1 million viewers -- but getting a 0.1% CTR, lower conversion rate, and, consequently, lesser number of sales. Read More

Are you actively employing *passive* affiliate recruitment yet? Learn what it is, why its important, and how to take advantage of it... all in my newest blog post (on the topic). Read More