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Grapevine's CEO and Founder, Brendan Lattrell, talks about the shifting digital landscape and influencer marketing's place in it. Read More

Influencer Marketing Days (IMD) is a conference slated for November 14-15 in New York City that intends to address the growing interest in the concept of marketing through influencers.

Is this a trend *you* should explore too? Read More

Affiliate marketing program's success is dependent on everyone's involvement/participation:

* Affiliates are responsible for driving targeted traffic;
* Merchants are supposed to provide an environment within which this targeted traffic, actually, converts into the qualifying actions;
* Affili Read More

(1) Be ready for rules to change. (2) Do not focus your marketing "on rented land." (3) To build truly sustainable income, diversify! Read More

There are three very distinct mistakes you that may ruin your speech. No, not *while* you're speaking; but even *before* you get up on that stage. Based on my previous speaking experience, I've elaborated on them (illustrating each with a real-life story) in this recent interview on Small Business Read More

2014 was a year of some big affiliate marketing mergers, acquisitions, researches, new educational opportunities, and other advances. More in this blog post of mine. Read More

Clearly, not all content types are created equal in terms of magnitude of their impact on consumers' purchase decisions. Expert reviews win it hands down. As Nielsen's study summarized, "on average, expert content lifted familiarity 88% more than branded content and 50% more than user reviews; they Read More

There is no asset more valuable to a company than its brand. Think twice before you threaten a blogger (especially when you caused the situation, in the first place). It may turn ugly. Read More

So how does one spot an affiliate who is hiding behind a sub-affiliate network? There are a couple of solutions. Though a tool (which would allow affiliate managers to streamline policing) is still lacking. Read More

Affiliate marketing conferences may be (1) geography-specific, (2) subject- or topic-specific, and (3) platform-specific. To make the most of each, you want to align your goals and expectations with the specificity of the show. Read More