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If your company sells software or other technical products, chances are you spend at least part of your time creating content for non-technical audiences. In Episode 172 of the Content Marketing Podcast, we’ve got five sure-fire strategies for turning those non-techies into lifelong fans. Read More

Here's a terrific infographic from our friends at Salesforce on why your sales team would be well advised to get with the content marketing program. Read More

Creating content marketing for your technology brand? Here's one thing you absolutely, positively must remember. Read More

Great content marketing for software brands demands great collaboration with your developers, and today we're sharing five tips for making the most of your working relationship. Read More

Times are tough for the oil and gas industry, and marketing budgets for events like OTC 2016 have been slashed. We've got a few timely tips to help you make the most out of this year's conference, even if you're down to a shoestring. Read More

If your company sells software or other technology solutions, here’s a crucial first step in building a killer content marketing strategy. Read More

If you think you're saving money by doing all your content marketing in-house, a new study might change your mind. Read More

If you work on content marketing for a technology brand, you have your work cut out for you. Here are a few tweetable tips to help you navigate the waters. Read More

If you have some highly respected experts in your ranks, here's how to put them to work for your content marketing and boost your brand's thought leadership. Read More

What do software as a service (SaaS) brands need to do to succeed at content marketing? Check out Episode 169 of the Content Marketing Podcast for our top three best practices. Read More