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What the heck does poetry have to do with content marketing? Our content needs to be useful and practical, but there can still be humor, intrigue, and yes, beauty along the way. I'm about to find out. Wanna join me? Read More

Monday Marketing Mojo: How to make audiences sit up and take notice. If your content isn’t resonating with your audiences, you might be making this classic mistake. Read More

Account-based marketing (ABM) is the latest buzzword in B2B, but why should content marketers care? Check out Episode 168 of the Content Marketing Podcast to learn why ABM is important, what you need to know about it, and how to get started. Read More

The astronomical rise of podcasting [Infographic]. How podcasting rose from a niche hobby to the hottest ticket in content marketing. So how did we get here? Our friends at Copyblogger were clever enough to track the key milestones that made podcasting the juggernaut it is today — and to crunch som Read More

Why we need to be watching analytics at all levels of our demand-generation funnel … and using them to fine-tune our efforts. Read More

In Episode 167 of the Content Marketing Podcast, we explore the many ways that email autoresponders can fuel your demand-generation funnel by guiding audiences to the next level.

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Marketing budgets are being slashed across the oil and gas industry: here's how to adapt while still staying top of mind with your audience Read More

When it comes to demand-generation assets, remember that the "If you build it, they will come” approach only worked for Kevin Costner. Check out today’s mojo to find out how to put some rocket fuel behind those e-books and white papers. Read More

If we’re going to kill it with our demand generation, we need a sales-marketing lovefest, and in Episode 166 of the Content Marketing Podcast, we’ll show you how to get it started. Read More

Are you the very model of a modern CMO? As marketing evolves, CMOs must evolve along with it, starting with these three vital areas. Read More