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When your potential clients need to find a solution to a problem, they are going to search Google with the understanding they have using the phrasing they use… Read More

In order to build an search engine optimized small business blog you need consistency and patience. The Murray Group‘s SEO campaign came out of the gate guns blazing (see the result from my week 1 post below). There have been significantly less fireworks the last two weeks as far as new leads. Read More

New technology makes you uncomfortable. First, talking through a computer is just weird. Second, you have to know how to type or it takes a ridiculous amount of time. Third, everything you say lasts forever in cyber-space whatever the hell that is… Read More

You’re looking for an excuse not to blog. Everyone is telling you that you need a blog but you just really don’t want to… And you’re an adult so you don’t have to do anything that you don’t want to do. Read More

The solution to online success in small town America is no different than the big city, deliver value first… Use the power of personality… and ASK for the business. Read More

“People don’t search the Internet for information, they search the Internet for Solutions!” Second, I’m working on how to format the blog post in a way that the Review call-to-action is better positioned. I truly believe that customer reviews are a key to small business revenue generation online a Read More

Write for everyone and you write to no one…
Blogging is not enough… The words you write in your blog or on social media or in your newsletter must deliver value first to drive engagement, subscriptions and conversions. Read More

Not exactly mind-bending, earth shattering stuff. But SOOOO Powerful! This is SEO heaven. Creative, solution oriented content, that is unique, original, consistent and filled with the keywords that insurance consumers search. Read More

The numbers of subscribers you have to your newsletter means nothing (This goes for Twitter Followers and Facebook “Likes” and Linked Connections as well). What matters is Who Reads Your Newsletter! Read More

What I’ve done is pull together a short list of eBooks (one is actually an eCourse which includes lots of great material) that are completely free but contain immensely valuable content. I have read at least some of all these ebooks and respect the knowledge and authority of each author. Read More