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With the ability to be used during those workday breaks, the goal behind YogaMe is to reduce sick leaves and improve occupational well-being. The health and fitness market can be competitive, so does YogaMe have what it takes? Read More

Crowdfunding success stories have an intoxicating effect: They show the glamor of a strong project, without exposing the hardships endured along the way. While most successful campaigns include the same components, they do not form a recipe for guaranteed success. Read More

Indiegogo plans to roll-out a few interesting developments first quarter 2014. As announced in a recent press release, the crowdfunding giant will offer campaigns a unique opportunity to customize their crowdfunding pages not just on the portal’s website, but their own as well. Indiegogo Outpost wi Read More

Some portals prohibit simultaneous crowdfunding — the act of running two or more campaigns at the same time — while others specify no such restrictions. Many project creators view this discrepancy curiously, wondering whether or not simultaneous crowdfunding could work. Not to disregard the reasons Read More

Ever wonder why some large corporations resolve to crowdfund? Cases like these reveal crowdfunding is not always about the money. Although we’ve talked about hidden crowdfunding benefits before, businesses should know how to use crowdfunding as a competitive marketing tool. Read More

Intellectual property (IP) needs to be identified before it can be protected but that is not where it stops for crowdfunding. Before launching a crowdfunding campaign or any financing presentation, do your research and look out for others’ IP. The last thing that you wish to do is labor over a camp Read More

Discover your current and/or potential customers by looking internally and at the competition. Who would be interested in your product/service/invention? What similar items are on the market and who’s purchasing them? On the flip side, what markets have the competitors possibly overlooked? Read More

When it comes to investment crowdfunding, most people immediately think of equity. Although the media has recently swarmed the developments of such in North America, there’s a whole other side to investment crowdfunding known as “peer-to-peer lending,” or more commonly, debt-based crowdfunding. Read More

For rewards-based crowdfunding, people often think of the process as solo or partnered. Although many crowdfunders do succeed baring the weight of the campaign alone, a strong project management team is always an asset. According to IndieGoGo, team-based campaigns raise 80% more funds! This princip Read More

While information on due diligence and portal algorithms may aid project creators and investors, these topics are also pertinent to those deliberating an equity funding portal of their own. Although the final regulations have yet to be determined in North America, those interested in creating a web Read More