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Indiegogo believes approximately 25% of a project’s goal should come from close friends, family, and fans. These are people directly involved in your life or with the campaign, those who often evangelize the cause as passionately and vehemently as you. Through such individuals, you then have greate Read More

The world of imaging is expanding with KeepLoop accessories and devices. An innovation of VTT (Technical Research Centre of Finland), KeepLoop Mobile Microscope is advancing the abilities of camera phones. Read More

Crowdfunding flips the traditional notion of startup valuation onto its head. Instead of the market telling you what your startup’s worth, you must identify a number as the project creator before launching a campaign. Read More

As a branch of equity crowdfunding, royalty-based crowdfunding offers investors the chance to earn a percentage of a project’s future revenues (royalties). How many royalties an investor receives depends on a variety of factors — primarily the investment size — but the main idea is that startups mu Read More

For localized startups, nonprofits, and innovators, finding and connecting with individuals in the immediate community is essential to a campaign’s sustained health. Since not every project intends to turnaround and set-up an eCommerce platform, building a physical audience will ensure continued su Read More

For investors, debt crowdfunding seems semi low-risk compared to equity crowdfunding. This is because the investment’s term-length and expected return is substantially less. Read More

According to Biz Community, within the next few years 1/3 of the world’s population will engage social media — your campaign needs to only reach a fraction of this. While you may not interact with a billion people, you can sit back and learn about your industry around the world. RSS feeds and twitt Read More

For both reward-based and equity-based crowdfunding, we’ve covered many facets of a successful campaign. But there’s one essential step for start-ups still to discuss — the business plan. In a sense, writing a business plan is the ultimate way to prepare for a crowdfunding because it forces you to Read More

“The best time is now” clichés does not apply to crowdfunding because it takes months of preparation to pull-off a successful campaign, leaving little room for spontaneity. Knowing as much, the question still remains: When is the best time to Crowdfund? While a single, generic answer may not exist, Read More

Equity crowdfunding requires many startups to incorporate, yet the same formalities do not necessarily extend to other forms of crowdfunding. In particular to rewards-based crowdfunding, startups know to patent new technologies, but many choose to incorporate only after the campaign. Let’s explore Read More