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Inbound marketing is highly effective for companies to create leads, as well as to convert those leads into customers. Organizations using IM strategies are spending 62% less per lead than those companies using traditional marketing. Read More

If you are self-publishing your book as an e-book, Outskirts Press advises you also offer it as a paperbound book for these 4 reasons. Read More

SEO alone will not sell your products or services. Anticipating consumer behavior and building relationships with customers must also come together as part of a holistic approach to online marketing. Read More

Inbound marketing focuses on creating quality content that pulls your ideal customers toward your company and product, where they naturally want to be. It is extremely effective for generating leads for marketing large-ticket items. Read More

Marketing agencies in the Asia-Pacific are picking up Inbound Marketing trends from the U.S. to evangelize a fundamental change in marketing practices. Read More

Incorporate these 4 techniques will help you gain respect from your colleagues for your suggestions and learn to become a better listener as well. Read More

1. Create strategies with a global context. Even many solopreneurs now operate globally. 2. Know when affordability trumps innovation. In many markets, users don’t care about innovation; they care about basic, affordable functionality... Read More

95% of humanity goes to grave with dreams unfulfilled. We can do so much more than we give ourselves credit for. Discover 3 basic elements that must be present so that we can literally change our life paths. Read More

Ted Nicholas, Russ Dalbey, and other success writers have in numerous publications identified—accurately, in my opinion—the 4 elements needed to attain a happy life... Read More

The key to long-term growth, stability and success in Internet Marketing is in niche domination. A narrow and deep niche simply means a specific area of continuing interest and demand that has enough regular buyers to earn you a profit. It makes your online business more identifiable with customers Read More